Cosmetics Consumption Socialization: Farmers' Selection And Differentiation

This article to linxiang city Xinhe village yanglousizhen in Hunan province as a case study on object, Attempts in the context of country and market analysis By empirical study of the socialization process for cosmetic products, explore the countryside and farmers in China is how this process occurs in the status, occupation, wealth, and other dimensions of differentiation. This logic to understand their behaviors, institutional change of rural society and the State provide a realistic basis. In my view, the cosmetic consumption in rural areas of China shows a gradual process of social development. In this process, farmers'cosmetic their selection and Consumption characteristics depending on the growth, life experiences, backgrounds, employment income, age, gender and other variables of the main consumers of the different. At the same time farmers'groups in the different development trend that gradually differentiated into groups with different levels of small circles, Within the circle and interaction between different layers makes the whole villages formed of layers within the culture and heritage, and rumination of characterization of the villagers on cosmetics consumption of psycho-social development.