Demand-Induced For Innovation And Customer-Interaction Mechanism

Demand-led and technology-push innovation model innovation model is the innovation of the two models, as market competition intensifies, customer demand-pull more and more dominant. Customer demand is driving continued momentum of business innovation, business is a collection of customer needs, customer demand is the fundamental existence of the business, there is no customer demand, the enterprise value of the event will not make any sense.Knowledge-intensive services are those that were significantly dependent on the professional knowledge, to the community and users of knowledge-based products and services among companies and organizations, it is the country name of a key component of the economy, not only on the national economy has a high The contribution to GDP ratio, but also the development of other sectors of the national economy has a major role in promoting. Knowledge-intensive service sector innovation has become the focus of innovative research.First, the paper reviewed the literature on innovation based on the model were compared, and then analyzes the characteristics of service innovation, knowledge-intensive service industries, comparative analysis of innovation and knowledge-intensive services, similarities and differences between business and manufacturing, knowledge-intensive service industry service innovation proposed process model and empirical analysis of the use of relevant cases.Second, with the process model, the paper further discusses the process of knowledge-intensive service innovation in customer interaction mechanism, combined with the characteristics of knowledge-intensive service industries and service innovation nature of the knowledge-intensive service companies to customers during project development interaction requirements; and interaction from different levels and different types of customers at different stages of the innovation process perspective of knowledge-intensive services such as project development process and customer interaction mechanism.Finally, we use the on-site interviews and data survey research methods to select a consulting firm, senior management consulting consultants for structured interviews, from a qualitative perspective on demand induced by the customer interaction and service innovation performance; to quantitative research methods, issuing questionnaires to factor analysis, regression analysis and correlation analysis method, from the quantitative aspect of the customer's specific impact on innovation performance, research services, innovative customer interaction at every stage of the project the degree of the impact of innovation; analysis of customer participation level, degree of customer interaction, different types of customers in the innovation performance of all stages of service innovation. Management needs to provide specific incentives for innovation, set reasonable incentive intensity, to maximize the incentive effects, enhance customer management, reduce the ambiguity of innovation and risk.