The Relationship Between Advertisement Performance And Human Needs

Advertisement performance is the soul of an advertisement,which aims to attract consumers, impress consumers,and persuade them to buy the product. Consumers choosing what, abandoning what When face shelves full of beautiful things is decided by internal demand.So,whether human need is reflected in advertisement or not decide that if the product will be put into the baskets.Based on maslow's hierarchy theory of needs, this paper analyzes 550 print ads from 11 different industries and arrange under five heads including physiological needs, safety needs, love/belonging/social needs, esteem needs and self-actualization needs,and define secondary demand indicators to study the relationship between advertisement performance and humanity demand. The results of the study show that self-actualization needs and safety needs are the most factors in advertisement performance,however, the proportion of physiological needs is just 3%. and that there are 5 significant differences of the industry and 6 no significant differences of the industry resulting from many factors, and that the higher demand levels, the more varied forms of advertising and level 2 demand indicators will also increase.