Research On The Statues And Integreation Trends Of China's Telecom Industry Value Chain In The Context Of 3G

In recent years,3G industry has developed rapidly worldwide, many countries have begun construction of a wide range of 3G infrastructure, and network size and users number have been greatly improved. In the context of 3G, there has been emergence of unprecedented business models, innovative value-added data services and a variety of mobile terminals, which inject new vitality into the telecom industry value chain. Under this backgrouds, China's industry value chain also begin to evolve constantly. The development of industry value chain begins from the monopoly era when the enterprise also act as government department to "three-step" structure in voice communication age to "multi-step" structure in early data service age to the integration network structure in 3G age, the industry value chain has changed dramatically, main bodies of the industry value chain are continuous integrating to upstream and downstream. Under this backgrounds, as core of industry value chain, telecom operators begin to face this problem:how to maintain original advantages and continue to dominate the industry value chain.In this paper, I start with the concept of industry value chain, then I analyze the main composition and evolution of industry value chain, and innovatively define the structure of industry value chain in integration age; then make a detailed analysis and summary of main bodies'integration practice in industry value chain; then seeing from operators'points of view, I construct models to analyze telecom operators'integrations by two directions; finally make recommendations on integration strategy to operators. The conclusion of this paper will have some reference to operators of all level to make policies, and it also must have a certain theoretical value and practical significance on the sustainable development of the telecommunications industry.