Small And Medium-sized Enterprise Efficient Distribution System To Create And Operation Mode Of The Research

Along with the progress of the society and the improvement of living standards, the consciousness of people's consumption is constantly changing. The traditional marketing thinking and distribution system have been increasingly unable to adapt to the fast-changing market, especially the small and the medium-sized enterprises which are in the weak position in the market competition. If they want to seek survival and development in the competition, they must improve the existing distribution system and innovate the marketing thinking.This paper starts with the relevant theories of speed marketing to display the novelty of the vocabulary speed marketing and its important role in the market competition. Then it introduces the present situation of the small and the medium-sized enterprises'distribution system and the problems existing in the process of operation. Then it defined the small and the medium-sized enterprises in China. This paper puts emphasis on the analysis of the advantages and disadvantages of the small and the medium-sized enterprises in creating an efficient distribution system. Based on the comprehensive analysis of the above content, this paper explores and studies how to be based on the speed marketing and create an efficient operating system distribution from several different levels. This paper argues that, due to the emergence and development of the Internet technology, the break-through point of creating an efficient distribution system to achieve speed marketing of the small and the medium-sized enterprises is to put the network marketing into enterprise's overall marketing strategies and integrate the traditional marketing and the network marketing. This paper put forward to from four aspects how to integrate the two kinds of marketing strategic, namely the product conceptual integration and marketing strategies and ideas, the integration of marketing costs integration, enterprise organization integration, etc.Based on the Lining sports goods Co., LTD in the fifth chapter, this paper analyzes existing distribution system and comes up with the strategies of how to improve the distribution system. Conclusion:in the competitive environment of internet used as information exchange ties, the small and the medium-sized enterprises must keep pace with the times and integrate the traditional marketing and the network marketing and use the speed marketing concept to achieve the enterprises' fast development.