| With the rapid economic development, economic organizations, particularly modern enterprise to People's Daily life influence will grow increasingly. Development of enterprise capital-the social material wealth increasing and the improvement of people's living standard, but at the same time because enterprise with maximum profit as the only goal lead to the emergence of a series of social problems, therefore, corporate social responsibility theory and social problem has become one of the important problems of public attention. The nature of corporate social responsibility is a kind of ethical responsibility, re-know the relationship of enterprise and social ethics. This article in the background of the social responsibility of the enterprise, based on the research of corporate social responsibility at home and abroad, define the connotation and essence, and from the relationship of purpose and means, to criticism the enterprise simply pursuit of profit maximization business purposes, from utilitarian birth of corporate social responsibility, their own profit goal, maintain social fairness and justice and justice and to achieve economic sustainable development to explanation the reasonable of the corporate social responsibility, points out that enterprises should profit targets to achieve their own social value other than to assume the maintenance and promotion of the responsibility. Finally the thesis analyzes our country enterprise society responsibility, summarized the present situation of Chinese enterprises in social responsibility problems existed and proposes some measures from enterprises, legal, government and social supervision institutions to improvement the level.From the perspective of purpose and means of corporate social responsibility, concentrating discusses the rationality of corporate social responsibility, the deserved and realization mechanism, provided theory basis for the harmonious development of enterprises, natural and society. |
