The Behavioral Economics-based Real Estate Buying And Selling Sehavior Of The Main Evolutionary Game

Traditional analysis of relationship for the interests between the two actors in the real estate market are applied the assumption of "completely rational" in traditional economics, and exist large deviations with the act. The developers and home buyers who lives in a certain social background have their own subjective feelings and personal preferences, and thus it is into a corner when explaining the phenomenon of purchasing behavior for the actors with conventional economics and game theory.Behavioral Economics is assumed in "bounded rationality" from the micro and macro groups, making the main improvement to the traditional economics; evolutionary game theory explains there exists the two shortcomings for initial conditions and long time in the real estate market competition from the perspective of evolution.This article draws non-fully rational of behavioral economics theory, and established developers and home buyers evolutionary game model based on mutual happiness; increased the proportion of initial conditions favorable initial direction of evolutionary game the evolution from a psychological point of view toward the direction conducive to the Government guide the evolution of the real estate market actors to improve the happiness of well-being.This article established evolutionary game theory model and the payoff matrix introduced behavioral economics from the developer point of view of evolutionary behavior between the purchase and sale results, and then the introduce the third-party oversight body of government departments to analysis evolutionary course from the micro and macro perspective of happiness based on reciprocity both evolutionary game model. Have obtained government incentives and punishment mechanism will better ensure the sustainable development towards the improvement of game participants in the direction of the evolution of happiness conclusion.Innovation of this paper is integration of behavioral economics and evolutionary game, both of which are "limited rationality" assumption that macro-economic theory of behavior provides the basis for the evolution; microeconomic theory of behavioral economics provides the process for each game constructive decision-making conditions so that developers and home buyers in every game to avoid falling into mental errors, increased the proportion the first game between the two sides benefit for long-term development of the decision-making and ultimately shorten the time to reach equilibrium evolution. Evolutionary game is the lack of points just the limit of interpretative process and the equilibrium description can not discuss the specific of the model in details.