Research On Evaluating Indicators System Of Customer Valve In The 3rd-party Logistics Enterprises

After China joins the World Trade Organization, with the opening up of the logistics market, foreign logistics enterprises began to visit China's logistics market. They occupy a certain market share. Domestic logistics companies are facing unprecedented challenges. As market competition intensifies and improvement of market economy, there is an increasingly demand for logistics services and versatile and specialized needs of third-party logistics for customers. In the unprecedented fierce market competition, the Third Party Logistics increasingly urgent demand new customer management mode. The rapid spread of knowledge and information makes shortening of product life cycle. Enterprises are more difficult to obtain the advantages. Focus on the customers has become the inevitable choice. Customers have become an important resource for enterprises gain a competitive advantage and profits.How to effectively reduce the loss of customers and retain valuable customers, this is also the concern of business. Competition for customers between enterprises has become the main form of competition. Customer center has become the enterprise market behavior and strategy. It directly reflects the customer value. Some customers can provide a profit, while others can't. Therefore, companies need to profit, valuable customers should be selected. Enterprises can't be blindly to meet customer demand. How to the third-party logistics enterprises evaluate the value of customer? Targeted at the problem, this paper was to discuss and study. For businesses, the purpose of customer value research, is using scientific methods to quantitative analysis customers data. To dig deep to different types of customers to bring the profits of enterprises, it achieves customer value maximization.This article describes the background, purpose and meaning. It summarizes the status of domestic and foreign customer value research. It in-depth understands customer value theory. It describes the meaning of customer value. Customer value of this study is to customer bring value to the enterprise. It summarizes the common evaluation of customer value and pointed out its deficiencies. According to the characteristics of third party logistics, evaluation of customer value has been studied. In the Jiain Qi et al evaluation of the original value of individual customers based on the model, it established a comprehensive, multi-angle of the customer value evaluation indicator system. In the customer's current value, customer's potential value reflects the customer value. It identifies the factors of customer's current value and customer's potential value. Its target is divided into four layers. AHP index system in this index factors in the weight assigns to a reasonable purview. Indicators are calculated at all levels.This article clustering to group the different evaluation indicators. It set the corresponding scores. This article from A third party logistics enterprises called A, its actual situation analysis were demonstrated. This article has developed a strategy to enhance customer value to enhance their market competitiveness and reduce their loss of customers. The value of companies will treat different customers, to help companies to effectively focus on the most valuable customers and most potential customers who raise the overall capacity of the core competitiveness of enterprises.