A Research On The Differentiation And Homogeneity Of Commercial Banking Products Of China

A Research on the homogenization and differentiation of commercial banking products of ChinaFrom the background of the development of Chinese commercial banks,until the 1990s,commercial banks began commercial reforms.These years,Chinese commercial banks develop rapidly.Their products innovations have got certain achievement and each kind of commercial banking products weeded through the old to bring forth the new.The degree of innovation continues to increase.However,we should also see that,due to Chinese commercial banks developed slowly,financial environment didn't keep up with economic development and other reasons,there is a high degree of products innovation's imitation,commercial banking products are in the condition of serious homogenization and differentiation,which is a key factor to restrict the development of commercial banks in China.With the opening rate of Chinese financial sector deepening,the implementation of interest rate marketization and the reform of the formation mechanism of RMB exchange rate,the level of products innovation development of commercial banks will play a decisive role.Therefore,this article will illustrate the point of the commercial banking products innovation from the aspect of the homogenization and differentiation of commercial banking products of China.This article is divided into five chapters.The first chapter,introduction.Firstly,This article introduces the research background and significance of the topic.Secondly,make use of industrial organization theory to analyse the relevant theory of the homogenization and differentiation of products.Theory of industrial organization on the homogenization and differentiation of products with more influential theoretical system is the Harvard School,which represented by Mason and Bain,they proposed that the degree of product differentiation will affect the market structure,then will affect market performance and thus form monopoly profits.While the New Austrian School,which shared the different point of view with the the Harvard School in product differentiation proposed that the competition among enterprises promotes the product differentiation.Finally, summarize the financial innovation theory. The second chapter,define the meaning of commercial banking products, homogenization and differentiation.In order to further illustrate the homogenization and differentiation of commercial banking products,give the definition of commercial banking products,the definition is that commercial banking product is an intangible service, which is characterized by a high degree of homogeneity.Then clear respectively the meaning of the homogenization and differentiation,and the relations between the homogenization and differentiation.From the dynamic process of the homogenization and differentiation of the product,we can see that the homogenization and differentiation of the product is a cycle of dynamic transformation process,and product structure gradually realize upgrades in this dynamic conversion process.As the special nature of banking products, it is necessary to clear the definition of product homogenization of commercial banks.The third chapter,the current situation and problems of the homogenization and differentiation of commercial banking products of China.Products of Chinese commercial banks have seriously homogeneity in the field of the service object,the mode of innovation and the mode of promoting products.It is just quantity superiority,not qualitative breakthrough.Meanwhile,the homogenization tendency and differentiation shortage of commercial banking products hinder the development of the commercial banks of China.Finally,describe the root of the homogenization tendency and differentiation shortage of commercial banking products by the following five aspects,that is the properties of commercial banking products,financial innovation,product design rights,banking market positioning and interest rate control.The fourth chapter,analyse the differentiation of commercial banking products of China.Respectively through the use of the causes and key factors to analyse commercial banking products differentiation.Through the use of three aspects which are supply, demand and the development and progress of information technology to describe the causes of forming the differentiation of commercial banking products.Then through the use of three aspects which are degree of marketization insufficiency in the condition of administrative intervention,the banks under the high cost of product innovation and the location of Chinese commercial banks is not clear to explain the key factors that affect differentiation of commercial banking products.The fifth chapter,ponder to strengthen the differentiation of commercial banking products of China.Given the above analysis,from the perspective of the long-term development of commercial banks,in order to make more innovation with differences in commercial banking products,give the principle and the framework of the differentiation of commercial banking products of China,clear the relations between commercial banking products and risk management and propose the strategies and suggestions to strengthen the differentiation of commercial banking products of China.