Research On Market Environment And Development Strategy Of White Marble In Shiwo Town Fangshan District

Stone is the most important building and decoration materials in China and the whole human society. It plays an important role in the development and modernization of the national economy. White marble is a form of limestone. it is a glistening white marble containing crystal flash. Display the spotless and solemn beauty. The town of Shiwo Fangshan District Beijing known for large deposits of white marble. It has the skilled craftsmen carving. In more than 20 countries and regions, white marble stone projects Work by the Shiwo building stone processing enterprises and create countless brilliant. In recent years, as China stone market continues to heat up, some scholars started to pay attention to the stone market in China, the trend of the international stone market also has some study and discussion. But the research mostly only for one aspect of the stone market, or simply list some of the foreign experience and practice. Little analysis Concern the stone market environment and the development strategy. Research on the white marble is more lacking.China stone market has the disadvantage of low prevalence of enterprise scale, low level of intensive. Which need to integrate production capacity, promote the strategic restructuring, improving product technology content, attention to brand building, expand marketing channels, standardize business practices, and promote the continued stone products healthy development. The paper give a comprehensive market analysis from development of paper, the external environment, needs analysis, development potential, market position and other aspects of marble resources. On this basis, this paper proposed the development strategy of white marble resources from the protection and utilization of resources, ecological and economic strategies, sustainable development strategy, market order maintenance, production management, market development and brand building.In the grasp of the white marble sectors, the paper makes specific research of market conditions and development strategy of Shiwo town Fangshan District. With the mining protective policy, Fangshan white marble faced with industrial upgrading opportunities and the dual cultural heritage challenges. How to develop and use of existing stone market, maintain its sustainable development, grasp the timely market information and market dynamics, accurately predict market trends, develop the right strategy, meet the competitive environment and competition, continues to mature and grow, it has become a pressing issue for Shiwo town. The article introduces the status of white marble resources in Shiwo town. Analysis the strengths, weaknesses, opportunities and challenges of Shiwo white marble resources with SWOT methods. Concludes basic principles, product strategy, marketing, Industrial integration, enterprise development, safeguard measures of white marble resources development and utilization of Shiwo town. Provide individual reference of maintaining strong vitality, and quickly meeting the growing consumer products for white marble industry in Shiwo town.