Application Of Bass Model On Marketing Forecast Of Innovative Product

With the integration of the global economy, the marketing environment has changed dramatically, the consumer demand diversity and personalized make the competition between enterprises in terms of market share will be even more incentive. For in the competition advantage, enterprises continuously introduce all kinds of marketing means to attract a customer, but the market competition has been cannot just rely on traditional marketing means to win, it requires enterprises using the modern scientific decision-making model, through the large consumer data and experience of quantitative analysis, to obtain scientific and effective decision. This is exactly what marketing engineering method contribute to marketing decision. Marketing engineering methods used for marketing decision-making in foreign countries have more than half a century of development. But in domestic just few of enterprise really use marketing engineering decision-making modeling for marketing decision. This article combines an innovative technology products with the actual case, use buss model for this product future market sales forecast, according to the prediction results for enterprises to make future marketing strategies for advice. Through this case studies, on the one hand, to show you how to use marketing engineering decision-making model method to assist marketing decisions. On the other hand also provide reference of marketing strategy and implement for the innovative product of Faclon waterfree urinal in China market.