Advertising Competition Effects On College Student

Along with the rapid development of China advertising industry, college education can greatly enhance advertising and initial scale. In recent years, college education of advertising around "big advertising circles" is gradually formed, advertisers and media, advertising companies, universities advertising education link between closer, university set up by the various advertising competition also in full swing, the influence on college students and gradually become increasingly wide college of liberal arts teaching reform and innovation important platform. Although advertising competition in the practice operation level matures, and momentum of development is in the ascendant, but about advertising competition between the university students and theoretical studies is relatively weak, and from the perspective of advertising competition academic studies very scarce. The existence of advertising competition has its inevitability, college education needs advertisements advertising industry support, advertising industry also need universities offer for its force advertising competition appear exactly on the training mode and market demanded a response. Advertising parties contest is the result of the game, in a market economy stimulating, gradually stepped onto the commercialized operation way, in the evolution process, will give advertising competition brings any change, cause what effect? The running mode of college students is about how to treat and evaluation advertising competition? Participating in the process, by what effect? What problems exist? This is all this paper tries to find and research.In this paper, the three currently influential college students nationwide advertising Event:National College Advertising Art, China Advertising Festival Student Academy Awards, Taiwan Times golden calf prize for the sample.Through questionnaire survey method, empirical study advertisement competition to university student's influence.The results show that advertising competition in college students with high visibility and participation; advertising competition for improving students' advertising professional level, personal accomplishment, rich campus life, increaseand advertising industry communication opportunity, strengthened employment concepts have positive significance; advertising competition also meet the students'interest and expressive, strengthened the hands-on ability; The paper also points out the problems in the operation of the advertising competition and the deficiency of the possible development trend, and the greater influence of ascension advertising competition is discussed.