Advertising Creative And Adolescents Receiving Psychological Research

Advertising psychology is an important branch of psychology, psychological development and application of basic theory, guiding and promoting the development of advertising psychology. As the core of creative advertising, in psychology, under the guidance theory of science, growing rapidly and has basically formed the Chuang Yi Zhong Duo strategies and approaches to guide the Guanggu practice, the audience formed Ren Zhi Hu Shi Yin Dao, ended up being put action. But today's youth group has entered a new period, a number of antagonistic psychological behavior by the adolescent gradually as the positioning of Inverse Psychology. "After 90" is said on behalf of this group, fun personality to become mainstream, it is for advertising psychology, the form of traditional creativity and innovation antagonistic contradiction between the perspective of standing young audience, advertising creative must also be followed change for the job, especially in guiding the thinking. Inversion of this study was to investigate the young creative acceptance, liking, trust, etc., and there are antagonistic to attract creative and traditional creative level and gender differences.Overall study is divided into three parts:The first part of the interview. Carried out in Shijiazhuang, targeting young people, interviews and site should be chosen more the places where this population, Tongshikaolv Dao, interviews objects Yingdangjuyou Duoyuancengci, living environment, education, Beijing qualification, Zhuangtaiduoyang, more so in the place of choice distributed to a number of secondary school places for the interview, namely: two in Shijiazhuang, Shijiazhuang 6, the elite secondary school, Normal University High School and the Fourth of Handan, Handan 28 in high school in Handan Fu River in spring, each interviewed 10 people, total 70, after finishing and meticulous reading interviews, which can be learned, and now a large number of young people recognize the existence of an antagonistic mentality and influenced their behavior, as the embodiment of personality, have unfavorable views of advertising in general, there is disgust that the antagonistic psychology to persuade, but not easy.The second part of questionnaire. The questionnaire used in the form of self questionnaires, including a questionnaire survey 1 and 2, the questionnaire used in graphics performance and creative writing creative expression of two questionnaires, and also can more clearly examine the young people being tested in two attitudes of different aspects of the different variables. 1 questionnaire survey carried out in Shijiazhuang, Hebei Media Institute of randomly selected after 90 students at the school, the North Mall Development Zone, urban fringe and the crowd, 268 questionnaires were distributed, materials use pictures creative, "conflict" includes subjects to accept and two levels of passive acceptance. Most frequently for subjects living close to the situation, set up four levels of material, that emotional level, the self aspects, social aspects and human aspects. Subjects on the reverse of traditional graphic graphics creative ideas and attitudes were significantly different, and when the subjects were standing on their own perspective on the evaluation of the initiative, that is "acceptance and love," on the reverse than the acceptance of creative graphic Traditional Patterns of acceptance; When tested in a passive, that is, "trust, tired of feeling and the anxiety level", the traditional graphic graphics creative creativity than reverse. This is consistent with the status quo, and 90 after the novel are all kinds of strange things with great enthusiasm, and actively participate in them, more new things to promote the production and development. 2 questionnaire survey carried out in Shijiazhuang, Hebei Media Institute of randomly selected after 90 students at the school, the North Mall and Development fringe populations, a total of 293 questionnaires, 273 valid responses were, to use creative writing to view the test reaction was situation. "Conflict" includes subjects received active and passive acceptance of the two levels. Most frequently for subjects living close to the situation, set up four levels of material, that emotional level, self level, social level and human level, the survey results show that 1 is consistent with the material.The third part of the experimental study. Was tested by comparing two different types of graphics that stimulus (traditional creative and antagonistic ideas) to choose the time difference, study subjects in the degree of acceptance and love there are no significant differences. The experiment included four conditions, situations with 2 (subject gender: Male - Female)╳ 2 (Creative: Reverse - traditional) design. Each situation needs to answer the question: "Do you accept the right of graphics?", Corresponding to the option is "acceptable" and "not acceptable", when used as the dependent variable indicator reaction. Through this test, we can see that the antagonistic creativity, the subject's support is still relatively high, particularly when the stimulus intensity, the emotional stir of the strong.Of these observations, the following conclusions:⑴Inverse creative young people to accept significantly higher than the traditional ideas of acceptance; and creative love for treason, was remarkably higher than the traditional favorite level.⑵girls antagonistic feelings and self respect to show a high level of creativity; boys in the humanities and social demonstrated a high level. Inverse Psychology⑶dominate among young people, but not absolute, the traditional power is still strong.⑷means of creative expression, the picture more attractive ideas for the boys. Creative writing more attractive for girls.