Promotive Effect Of Tea Culture To The Development Of Yichang Tea Industry

Yichang possesses abundant tea cultural history and also has advantaged nature resources. Tea industry is the strong agricultural industry of the local with its good property scale, science and technology level, market system, and the relative business chain, etc. How did the tea culture affect Yichang tea industry during its development, and what problems are still exist? How can we further inosculate the tea culture and tea industry to develop tea culture as an industry? How to improve tea industry developing sustainably through tea culture activities? How to lead Yichang tea culture developing along with a healthy way by doing these? For the purpose of above task the author searched and studied a great deal of relative literature, made a great deal of investigation to local tea enterprises, tea markets, the administrative authority of tea industry, tea production base, and tea experts. Through the analysis on these data the following conclusions were obtained:Tea culture played a key positive effect on the development of Yichang tea trademarks, tea markets, tea garden construction, tea culture tour, bring up the tea cock enterprises, the spring up of tea house, rise of tea consumption. Whereas, there are still many deficient points in the aspects of trademarks culture, tea production base construction, tea output, tea production chains construction, and the combination between tea culture and tea business. To improve these deficiency the author put forwarded the solution suggestions on following five aspects as:(1) advocate "tea as the national drink" through propaganda; (2) cultivate top brands of Yichang tea, so as to spread the market influence of Yingchang famous tea; (3) innovate tea circulating model and improve the tea market system with tea culture influence; (4) develop tea culture tourism through dredging up Yichang tea culture meaning; (5) strengthen tea culture research, develop tea culture industry.