A Study On The Scenic Strategic Alliance Of Chang Zhu Tan Cities Cluster

Tourism Strategic Alliance originally dedicated in hospitality industry , with further development of the tourism industry, the strategic alliance has gradually came into the rest of the tourism industry. One of the Scenic Alliance is a new object of study. ChangZhuTan Cities Cluster is the core area of Hunan province, which has now been listed in the national program for"the eleventh five-year plan". And it was selected as the World Bank funded development of urban development strategy of collaborative object. This article on the Scenic Strategic Alliance of ChangZhutan Cities Cluster, in advancing ChangZhutan Cities Cluster scenic cooperation, promotion of Hunan provincial tourism for sustainable economic development of great strategic significance.In order to add this new business model into the scenic area of management, this article first examines the theory that, Theory of Co-opetition,Value Line Theory and Supply line Theory, Transaction cost Theory, Game Theory and so on. To these theoretical basis, on the Scenic Strategic Alliance fully theory explains. At the same time raised the scenic area of strategic alliance concepts and General characteristics, and the scenic area of the type of the strategic alliance:(1) According to the hierarchy of the Scenic Strategic Alliance, can be divided into areas management Alliance and scenic company layer Alliance.(2) According to the way of the Scenic Strategic Alliance, can be divided into the scenic static strategic alliances and scenic dynamic strategic alliance.(3) According to the Scenic Strategic Alliance's members are competitive to division, can be divided into the competitive landscape of strategic alliances and strategic alliance of non-competitive areas.In addition, this is a scenic research of ChangZhuTan Cities Cluster and development trend of development and the Scenic Strategic Alliance of feasibility analysis, describes the long tan spot of the current development situation and trends, and clarified the scenic of ChangZhuTan Cities Cluster necessity of strategic alliances and implementing conditions. ChangZhuTan Cities Cluster's spots had high-level discussion, range of smaller local Alliance, this article understand and analyze the constraints on the long tan spot strategic alliance of bottlenecks, think system, profit, the crisis of confidence in the development of alliances is important, and in constructing ChangZhuTan Cities Cluster's the Scenic Strategic Alliance, made a series of solutions:(1) Carefully choose allies, developing core competencies.(2) Reform management mechanism, exert government functions.(3) Training of members of mutual trust, and improve the quality of the Union..(4) Perfect alliance agreement of benefits.