Enterprise Development Strategy Of SDLG

Under the impact of international financial crisis, the first negative growth appeared in the world economy after World Warâ…¡last year, and until the second half Western's major economies began to show signs of recovery. The Chinese economy was leading the developing with its strong warming trend. With the state having Strengthened infrastructure construction constantly, promoted regional development and introduction of regional planning, as the fastest growing manufacturing industry in China, with better economic and market prospects, construction machinery industry will usher in a new round of development opportunities. This thesis has selected a representative enterprise-SDLG in this industry, study of enterprise development strategies.The thesis is divided into six chapters. The first chapter is an introduction, which introduces the background, objects, research method, the whole idea and framework. Chapterâ…¡of the construction machinery industry has done a thorough analysis, summarized the status of international and domestic industry and future development trends, and attempts to further the development of mining industry within the law. In the third chapter has summarized the strategic management theory, briefly introduced a variety of genres and its series of major theories, but also pointed out that the current strategy of engineering machinery enterprise status. Chapterâ…£of the temporary workers analyzed the external environment, using the PEST method to analyze the macro-external environment, using Porter's five forces model analysis of the industry environment and to lay the foundation for the formulation of strategy. The fifth chapter is the core text of the first data on the use of a number of research studies of the status of temporary workers, and then use SWOT analysis method SDLG opportunities, threats, strengths and weaknesses analysis, the last in the strategic SDLG After positioning, combined with benchmarking as SDLG develop company operations and functions of the three levels of strategy. Chapterâ…¥concluding remarks, pointed out that the lack of the thesis and the direction of further research. In this thesis, in-depth study of construction machinery industry, while the introduction of innovation in the benchmarking study of strategic management to the business areas, another article by a foreign holding company of such research will help to refine a broader perspective on the universality of management principle, while for domestic enterprises, especially small and medium sized construction machinery provided a basis for reference.