The Developmental Strategy Of Haiyang Soft Company

Haiyang software company is typically a medium software enterprises in China, there are some problems at the beginning of starting their business, such as they are short of the consciousness of strategic planning and the short term behavior is very serious, do not analyze themselves and the environment very accurate and place the strategy inaccurate, as well as do not fully recognize the main competitive ability. To sum up is the lack of corporate strategy, the lack of strategic planning and strategic management ability. Without a good solution to that problem, it will seriously affect the healthy development of Haiyang Company and even threaten the survival of it.By the background of Haiyang software company, by the aim of solve its problem of lacking strategy, the paper start its analysis from the strategic management of medium software enterprises, through the method of the PEST analysis, Porter Five Forces model and SWOT matrix analysis, to analyze its internal and external environment, and at last find its opportunities threats and its advantages and disadvantages, then make their strategic choice.By describing the mission, vision, values, and strategic goals, helped Haiyang Software Company set up long-term goals and action guide, and at last by the method of BSC strategy map, makes the key strategic relationship visualization. And bridge the gap strategy formulation and strategy implementation.Through the research the writer got the following conclusions:As the policy environment and the market environment of China's software industry continuous improving, the proportion of software continuous expanding, that provides more chances for medium software industry. While the medium software company strives for its survival, they should also attach more importance to the development strategy of the company. Only to examine itself and find a real growth for its own development strategy, they can seize the chance and achieve sound and rapid development.