In recent years, with the in-depth development of market economy, all kinds of enterprises, companies are like bamboo shoots after a spring rain. Competition in market is getting much more intense, the much more important status of money market especially increases the risks on investment and so essentiality of financial management is more outstanding. A research on financial management optimization is indispensable when we confront with international competition or intend to enhance company strength and abilities in fighting back unexpected events. It's also a key factor in success of company operation. As a director, you may be in face of many tough issues such as capital structure improvement, budget regulation design and how to do well in internal control. Financial management exists in all aspects of business operations, whatever is in investment, strategy, marketing management decision-makings or in human resource decision-makings, almost each decision-making is related to financial management, so its importance is self-evident.This dissertation, in view of current actual circumstances of MC Company as well as its present situation of financial management, raises the current existed issues and analyze its causes and influence factors, furthermore, optimize financial management system of MC company and establish corresponding optimization measures, the chief purpose is to improve and optimize company financial management thus it can serve better for enterprise management and achieve the goal of maximizing company profit. Main contents of the case:part one mainly expatiates general situation special on financial management situation of MC Company. It also describes operation status, financial status, organization structure, related problems during financial management process in current phase; Part two makes a concrete analysis of reasons for issues on financial management and its impact factors in MC Company. Aiming at problems mentioned above and the situation and dilemma that the company is facing upon, it put forwards financial management optimization projects such as keeping proper scale in liabilities, building up valid credit policies and establishing integrated taxation planning system. It also provides some effective measures to ensure the smooth accomplishment of these projects. |