Development Hurdles And Solutions Exploration Of Chinese Hotel Group

Hotel group is a sort of economic conglomerate that is formed by a number of hotels through capital combination and business cooperation on the basis of a highly developed hotel industry. The consolidation of enterprises has become an increasing trend of the hotel industry worldwide in 1990s. After half a century's historical development, a large number of international hotel groups have entered a golden era of mature development in terms of market expansion and modes of operation. These well-developed giants are expanding in the Asia-Pacific region rapidly, especially in China. Since China adopted the reform and opening policy more than 20 years ago, China's hotel industry has rapidly developed into a significant size. In recent years, the problems in the industry, such as the minus profit rate in the entire industry and the lack of competitiveness of most state-owned hotels, are becoming increasingly severe. China's entry of World Trade Organization will also seriously challenge the state-owned hotels, which will no longer be protected by the government.This thesis, by analyzing and comparing the historical development, status and characteristics of the international hotel group with those of the Chinese properties and their influence in high-rated and economic hotel chains, and accordingly, provides some suggestions as the proposed strategies to the development of China's hotel groups into multi-national ones with competition capability on a global basis based on the operational characteristics of the world- famous hotel groups given their advanced expertise.