Empirical Study Of The Impact Of Enterprise Diversification On The Performance

The relationship between strategy and performance has been the focus of the study and hot in management, this study is about the enterprise diversification on its performance impact. On diversification and enterprise performance, a unified theory of community has not concluded, such as the (Wrigley, 1970) through an informal analysis about 100 diversified businesses as samples, (R P Rumelt, 1974 , 1977) on a sample of 246 large enterprises for statistical analysis, (Channon, 1977) and Suzuki (1980), etc. on the Japanese and European enterprises to study, believe that enterprise performance and enterprise diversification has related; but (Gort, 1962) by the United States 1947-1957 of 111 large companies in research and China scholars Liu Li (1997), Zhu Jiang (1999) and Ma Hongwei and Lan Hailin (2001) through research, indicate that there is no relationship between diversification and enterprise performance. Especially in the global financial crisis, many companies regard diversification as a powerful way which use for dispersing risk as well as avoiding disadvantages, with many enterprises in China adopt diversified, and enterprise performance is significantly different, so it's need to continue to explore and study the enterprise diversification on enterprise performance under the current situation in China.By the previous definition for the concepts of diversification, the type of diversification and enterprise performance concepts as well as it's measurement and theories of analysis and induction, from the extent of diversification (diversification) and type (including related diversification and unrelated diversification) the two aspects to study, selected the three variables including the degree of diversification, related diversification and unrelated diversification as independent variables and their relationship with enterprise performance to the research. So as to establish a theoretical framework and propose hypothesis.In this paper, take the enterprises which in the northeast of China as research samples, mainly through the diversification of enterprises in the northeast of China to survey for data collection. In order to ensure that each scale has fine internal consistency, before the formal investigation, the paper for 40 in Jilin province in the pre-survey questionnaires has been released, through the pre-survey questionnaire data analysis, cleaning up the part of the items, cleaning the results showed that all items after the scale has high internal consistency, suitable for further study. In this paper, utilizing the SPSS17.0 to analyze data, including descriptive statistics analysis, reliability analysis, validity analysis, correlation and regression analysis. Through the analysis of the 226 valid questionnaires which collected from the northeastern of China, we conducted the hypothesis test and the conclusions.1. Diversification and enterprise performance has a significant negative correlation.2. Related diversification and enterprise performance has a positive correlation.3. Unrelated diversification is negatively correlated with their performance.These conclusions enrich the theory of strategic management school on the relationship between diversification and enterprise performance, at the same time, providing a theoretical reference for the enterprises in Northeast.