The Case Of X New Product Marketing Of W Company

Fast Moving Consumer Goods industry is gradually mature with economic growth. It is confronted with intensifying competition and gradually tiny profit at the same time. There are many new Fast Moving Consumer Goods appear on the marketplace, but many all are a nine days'wonder. New product couldn't be sold is connected with unsuccessful marketing. Marketing act as the major function role in sufficient compete industry. So, if the new product wants to sell well, correct marketing tactics is very important.This paper use the case form to describe X new product marketing of W company which belong to Fast Moving Consumer Goods industry. It's content includes X product marketplace position, price tactics, chose and manage a channel, the tactics of promoting the sales, one year's sale data and so on. Then make thorough analysis on experience and problem about X new product marketing, the marketing key point, developing prospect, the value of category innovation, borrows power marketing tactics, the suggestion of how to hoist value of X product, how to make channel administration perfect., try to provide a valuable marketing case for discussion.