On Qinhuangdao Economy Hotels Development Strategy

Economy hotels come forth in the United States in 50's last century. Today, it has been a vey mature hotel format, especially in Europe and America countries. In China, this kind of hotel format also developed rapidly in some first tier cities in recent years. The causes are: one hand, the negative impact of 2008 financial crisis on China's tourism industry is gradually weakened; and in domestic field, it is bucked the market trend and develops rapidly. On the other hand, the per capita tourism consumption is in low level in China. The main force of domestic tourism consumption is still mainly working-class, and their spending power is relatively weak. While, in the market, the high-star hotels have to obtain high profits to ensure the normal operating cost and expense. The other way round, there are a large number of low-cost social hostels, but these conditions are very poor and also non-standard, which make led to tourists can't choose facilely. Customers are willing to choose clean, comfortable and affordable hotel, which has brought opportunities for economy hotels. The first economy hotel was promoted by Jin jiang Hotel Management Group in 1997 in our country. After several years of rapid development, a number of internationally famous brands such as Super 8, Ibis and domestic well-known economy hotel brands such as Home, Han Ting etc. f expanded rapidly. Major economic chain hotel brand in the domestic settled in many first and second tier cities and accelerated the distribution and scale of expansion, but at present the development of this kind of hotels existed regional imbalance phenomenon. Most well-known hotels brands are mainly in Beijing---Tianjin Area, Yangtze River Delta, Pearl River Delta region, which cause saturation in these regions. Many well-known hotels are turning the development market to western area and the second and third tier cities. At present, as a second-tier city of Qinhuangdao, this kind of hotel develops relatively slowly. And though has the amount advantage, still not formed brand. While under the macro-social background, Qinhuangdao economy hotel industry has both challenges and opportunities. Therefore, Qinhuangdao hotels urgent need to find a suitable for their own hotels in development. The paper firstly learned the domestic and foreign scholars hotels Research. The author also studied the layout of hotels, tourist pose, operating situation, Qinhuangdao comprehensive economic development conditions.The paper also made a introduction of several aspects of applications such as economy level, tour resources and so on, then conducted a comprehensive analysis and evaluation. Finally, through marketing strategy, business strategy, internal management strategy and brand development strategies, the paper analyzed and researched the economy hotels brand of business, provided theoretical guidance for Qinhuangdao hotels brand development strategy.