A Study On The Investigation Of Consumer Satisfaction Of A Co. Ltd

In the condition of economic environment dominated by marketing mindset, consumer needs are the start and the end for marketing activities. Consumer satisfaction determinates the accurate and effective of marketing strategies. Therefore, Firms, especially which manufacturing the consumer goods, should fully understand the consumer needs in order to make, implement and check their market strategies. These firms should make market segments and choose the right target markets, rule out their marketing mix strategies based on the behavior and characteristics of consumers.A Co.Ltd is famous in the world. It has made a great progress and experienced 20 years development with high rate in Chinese market, and made itself an influential company. All above show that A Co.Ltd has implanted correct marketing strategies. The paper attempts to explore the sources of its marketing success, as well as its deficiencies. The results are thought to be helpful to test the theory of marketing, and to present models for count parts in home.In order to achieving the goals, the paper tests consumer's characteristics and validness of marketing mix strategies. To enhance the persuasive, a series of questionnaires are employed. By investigating the consumer's characteristics and satisfaction, the paper verifies marketing mix strategies of A Co.Ltd. By using SEM, CFA of customer satisfaction is operated to test the effect of its green marketing strategies. The results find the target market strategy of company A is validness and is consistency to the extant literature; the function and effect of products are main purchasing motives of its customers. Basically, the customers are satisfied with its marketing mix strategies, and verify the correctness and validness of its marketing strategies, and should exploit the advantages of its green marketing strategy.