Study On Marketing 4R Straegy Of ZhangYu Wine

With the pace of global economic integration, the domestic market and maturity in new highs. However, we saw countless Chinese enterprises abroad, leading to the world. The market competition becomes the key to participate in the international division of labor enterprise. It was the best of times, Chinese companies face a much choice and chance, This is the worst of times, Chinese enterprises are confronted with many challenges and threats. Anyhow, this is great, because we can pass through this time Zhang Yu perception of wine.The increasingly fierce competition in the market, marketing became the wine production enterprises seize the market is the important tool heights. Years old Zhang Yu only quickened the pace of the market, especially in the wave of the integration. Zhang Yu not only the brand value, and tries to build long-term through various means solid in important market competitive advantage. Based on the marketing strategies,4R ZhangYu SWOT analysis is introduced, and the research of Shanghai ZhangYu Shanghai market marketing, points out the problems existing in the Shanghai market, and then construct the Shanghai market ZhangYu 4R strategy model, and according to the ZhangYu perfect model analysis of the Shanghai market marketing countermeasures 4R.The first part of this paper introduces the background and significance of the research, the paper mainly puts forward the study way, The second part is introduced in this paper writing mainly use various theories, The third part is the text of matting, based on the analysis of ZhangYu Shanghai market environment for the further research to provide reliable basis, The fourth part of ZhangYu Shanghai market by describing the current situation and problems, and puts forward ZhangYu mainly by a model building, the Shanghai market 4R and puts forward the corresponding countermeasures.