A Study On Location Management Of The International Hotel Manegement In China

International hotel groups entered Chinese Hospitality market in the 1980s, and their product brands have been enriched and improved till now. The groups clearly know how to adapt to changes in the external environment, as well as the more effective use of the hotel's local resources, to form their own advantage in competition; Face to the local customs and culture profound impacted by traditional culture and thought, how international hotel management companies solve the problems in running through mature management ideas to the daily operations of Chinese localized hotel, and in making better use of local human resources and wealth of local customs culture, and in making better relationship marketing, and other problems in reality of the process of localization, and furthermore problems in fusion of localization. These problems must be resolved properly, otherwise they will become a bottleneck in their scientific managements.By these factors, I choose to study with the hotel management in China of the high end of the international hotel group, starting with its localization management analysis. I hope to seek to several major aspects of the detailed issues of its localized management in China, and discover how to make healthy and harmonious development of high-end hotel market in China. In the above context, this article is divided into five parts. Theoretical analysis, comparing confirmation and case resolution are used to research in this article. The first part is the summery of the relevant theories and research methods; the second part is the summary analysis of the chamber of management and management modes in China and development paths of international hotel management groups; the third part is studying currently status of international hotel management group's managements in China, and the success and shortcomings of their localized managements from three aspects: marketing, human resources management, product and service quality management; the fourth part is the analysis of the necessity of optimizing localized managements from two views: macro and micro, and propose the targeted strategies and measures of improvements and optimizations. Based on these theoretical analysis, the fifth part uses the specific analysis of two years of localized managements of Kempinski Hotel Wuxi, this article comes optimizing advices of localized managements of Kempinski Hotel from angle of practice standing on its own long-term development. Particularly the advices of the local human resources management and service quality management, can be perfected from these respects: the correct fusion of group's management thoughts, rationalization of human resource selection archtectures, improvements of the positive use of special marketing and public relations department. The ending is the conclusions of the article, and the problems where can be solved through great efforts.