The Study Of Market Survey And Market Positionning Of Guomaozincheng

Marketing research and market positioning is the real estate project development, construction, sales an important part of the enterprise marketing management is also an important component. In marketing the course of the past hundred years of development, marketing research and market positioning theory deepened and improved. In China's real estate market growth in the process of marketing, marketing research and market orientation are gaining in importance and received considerable progress.International Trade Park project marketing research and market positioning, the project development, construction, sales success is of great significance. The project is located in central business district Leiyang, site selection is good, superior to their environment, building a large scale, for marketing research and market positioning made extremely high demands. Managers must be in the general theory of marketing research and market positioning perspective, the combination of project-specific environmental, requirements and basic conditions, creatively planning and operation of an effective marketing research information to support the project's market position.The project's marketing research, the main steps and in general the same as marketing research, including:determining goals and problems, develop research plans, collect information, analyze information, to submit research reports. But in the survey, investigation methods, information processing on the environment, according to the specific project and requirements of creative play. The project's market positioning, market positioning must also be in accordance with the theory of the basic rules:Identify the potential competitive advantage, select the appropriate competitive advantage, to the marketing communications and served on location information. However, the characteristics of project-based and practical steps to push the disk in the market positioning, the case name and image design, information dissemination, etc. have unique insight and planning.