Operation And Management Of ChuanBo Cyber Plaza IT Market

In recent years, with the improvement of living condition, people buy more and more IT products. And state of the final retail channel for IT products, IT retail stores, are gradually concerned by people. As the formation of buyers market structure makes higher retail channel competition, how to improve the competitiveness is faced by every IT product retailers. Based on the current store operating system, IT retail stores should build a suitable model of operation and management for their own stores so as to enhance their competitiveness.In this paper, we start with a IT retail mall-Chuanbo Cyber Plaza (CCP) case to analysis its operation and management model. First, this paper analyzes the characteristics of IT retail stores, their rules, as well as the status quo, as well as CCP's current operating conditions and business environment analysis. Secondly, compare the operation and management model of CCP with other retail stores in the same industry to identify current operating problems of CCP. And conclude the necessity of restructuring of CCP's operation and management model. Third, build a newoperation and management model for CCP from the layout, resources, customer service, management, publicity aspects. Finally, based on current operating state of CCP, we use the operation and management models built above to solve current problems CCP faced and to ensure the future healthy development of CCP. At the same time, the article a certain extent, the domestic store operation and management of the same industry can also play a role in learning and instruction.