Study Of The Competitive Strategy Selection Of Oligopolistic Enterprises In Technological Innovation

Technological innovation is very important to the development of the enterprise, and innovation is the basic force to enterprise development. But the technological innovation is not an overnight process, so in all phases of the technological innovation, the enterprise must face different strategy selection. This paper chose oligopolistic enterprises as the research object, and used the method of game theory; then the competition strategy selection of it in various stages of technological innovation is analyzed.Firstly, this paper introduced the reasons of topic selection, research purpose and the significance, current research both inland and outland, and the research content and method. Secondly, based on the related theories involved are expounded in this paper, including technological innovation theory, oligopolistic market competition theory, the characteristics of the game theory model and the related concepts. Secondly, this technological innovation process is divided into three stages in this paper, including the initial stage of innovation, enter the stage of innovation, and the successful stage of innovation. This paper used game model to analyze competition strategy selection of oligopolistic enterprises in these three stages, and tried to find out the optimum competition strategy. Which focuses on analyzing oligopolistic enterprises strategy selection in innovative successful stage in this paper, because competition of this stage is more complex, involving the price competition, product differentiation competition and competition of technological transformation, technology compatibility and technology standard. China mobile communications market is the typical oligopolistic market, by China mobile, China Unicom and China telecom constitute the three monopoly situation, and through technological innovation it enter into 3G mobile communication era from the 2G era, and the competition is fierce. So, next, based on the mobile communication enterprises in China as an example, this paper did the empirical analysis, and put forward the enterprises competition strategy suggestions. Finally, this paper summarized the articles and subsequent research is prospected.