The Study Of JiLin Province Post Mail Business Development Strategy

Letter business is the basic core business of mail. Back to 90's of last century, letter is main media of information and sentiment communication. It played an important role in person-to-person long distance information exchange and making government files known to lower levels.However, with the development of communication technology and improvement of standard of living, phones, mobile telephones and Internet become more and more popular and traditional letter business is facing huge challenges. More and more convenient, intuitionist and quick communication tools and media are coming forth with high-developed technology. Traditional letter business has lost a lot of clients because of longer transport time, higher cost and required need to post offices or mail drops. Many people lost their confidence to letter business. Someone even predicted that letter business of Chinese mail would end in 2010.Will letter really be replaced and ended? Not only developed countries, like United States, Germany and France, but also developing countries, like Japan, Singapore in Asia and Brazil in South America have paid a lot of attention on letter business. Especially in-developed European and American countries, letter business have become main revenue and profit source of government mail. Like what happened in China, new emerging electronic products also impact foreign mail.