Study On The Development Strategy Of Chuan Jian Co.,Ltd.

With the continuous growth of national economy, the in China has experienced rapid development. Statistical data show that the sales income of China's engineering mechanical industry was 115.7 billion Yuan and the gross profit was 7.74 billion Yuan. Experts predict the gross output value of China's engineering mechanical industry will reach 150 billion Yuan in 2010. Many famous international companies such as Volvo,Hyundai and Hitachi, have built factories in joint venture or sole investment form in China, to compete the engineering mechanical market. Thus it can be seen the competition of this industry will be fiercer. As a kind of productive material, every type of engineering machine has no monopoly market structure, and the approximator and replacer are emerging in endlessly. Under the fierce competition condition, China's engineering machine manufacturing enterprises are faced with great risk. Furthermore, the leaders of enterprises devote little to the consideration of operation and development strategy because of being busy with routine affairs.To make Chuan Jian Co., Ltd. further adapt to circumstances and tap the internal latent power of enterprises, this paper discusses the development strategy of engineering machine manufacturing enterprises by using related theories of enterprise strategy management and taking the development strategy of Chuan Jian Co., Ltd. This discussion is in following logic order: explaining theory base, discovering problem, analyzing problem, solving problem and drawing conclusions. Chapter 2 summarizes the enterprise competition analysis method, competition strategy and core competitiveness in order to establish the theoretic foundation for analyzing and solving practical problems in enterprises. Chapter 3 analyses the internal circumstances of the enterprise and finds out the advantages and disadvantages for the development of the enterprise by adopting Porter's Five Forces analysis mode and SWOT analysis method...