The Research Of The Real Estate Exploiting Small Type Of Flat

Along with the rapid developing of Chengdu economy, and the gradually increasing of people ' s standard of living, the proportion which is shared by the real estate industry in Chengdu market is becoming more and more, and the rapid developing in the estate industry is now driving economy developing more quickly. The real estate in the Chengdu is affected deeply by the change of the national policy and the finance, the real estate is also affected by the developing district economy. In the same ,the strategy of the enterprises in the real estate market will seriously influence economy' s health progressing, so it not only has theoretic meaning but also has realistic meaning to earnestly investigate and analyze the national macroeconomic situation and the real estate market. To grasp the development trend of the real estate market, to study the operating investment theories and the strategy for the enterprises, and to guide the real estate enterprises operate right. Aiming at the goal, the thesis made some pilot study in the operating investment theories and methods, those studying includes:(1) Analyzing the present operating investment situation in the real estate market, such as the exterior environment situation analysis, including the situation of the policy and the finance, developing trend analysis and the market chance analysis, and the real estate market run its course.(2) Combing the theoretic and the realism, using the methods of the marketing research and the marketing forecast to analyze the real estate market in Chengdu city, emphasis on the real estate supply and demanding .(3) According as the real estate market analyzing and the finance appraising, it is possible for the strategy of the real estate enterprises to exploiting the small type of flat(4) According to the analyzing the item of the Chengdu LHD real estate exploit small type of flat, we know it is feasible for the real estate enterprises to exploit small type of flat in the real estate market in Chengdu city, the strategy has realistic signification.