Speed-marketing Mechanism Based On The Electronic Industry

Because of the quick development of human science technique, human has entered the age of information technology. Electronic industry suffered the influence more deeply;therefore, it has several special characters such as the increasingly shortened product life cycle;continuously changed market need;quickly upgrading industrial environment.The serials of characters in the age of information technology put forward a higher request for the market responds ability to the electronic company. As a standard of speed, Time has become an important resource for market competition. The traditional competitive theory value the importance of time not enough. Compared with it, time-based competitive theory can suit to the age much better. Also it is a good available strategy for electronic company. As an important function of the value chain, marketing must make use of the time resource to accelerate the rhythm;improve the efficiency to respond the quickly changed market environment .basing the electronic industry characters, the writer summary the speed-marketing concept and thoughts.After that, the writer analyzes the marketing behaviors deeply in the view of dynamics, one of the realms in the physics .the point transfer to the dynamics model of the speed marketing. The study way is making use of the force analysis, and combines it into the marketing, deduces the kinetic energy conversion formula. The study fruit is the bicycle model, its system cover the 4 model pieces of the need of the speed marketing.In the next chapter, the writer analyzes the question in a specific way and explain the application of the 4 greatest pieces of the molds including the dynamic market positioning, market-driven strategy;new product research and develop based speed;the quick respond service system and speed market work group.In the end, the writer get the conclusion that in the future, the electronic industry company must get stripe the industry technology, make great effort to improve the respond speed and efficiency, apply the thoughts of speed marketing to get a lead position in the market.