The Factors Analysis Of Households Participating The Commercial Specialty Association

Although it is on the incipient stage, the Commercial Specialty Association has been one of the crucial organizations that differ from other agricultural organizations in china. Fortunately, we find that The Commercial Specialty Association in KaiLu County is very important for households to sale their products, improve products' quality, and keep the higher price of products. But the number of the household is few who were called up to join in these organizations, so the author's investigating that which factors affect the household's participation desire is very significant.The author expounded the necessity for the generation and development of Commercial Specialty Association on the basic economics: inductive transition of system, transaction cost and dialectic for collective action. Making use of statistics analysis and instance analysis, the author found that the outstanding problem in the development course of the association over there is the blurred viewpoint of households. "Government interference in the development of the association" and "the personal corporation tendency" makes the blurred viewpoint of households more intensive. The substantive reason for households to join in the commercial specialty association is making use of the market message and the sale network. However, the main reasons for households didn't join in association are "being blind to association", "believing that they can favorably sell products", "taking the association for the actions by government" and "positing the association is personal corporation". These factors testify that two tendencies of commercial specialty association resulted in negative impact on the households' participation desire.The author utilized Log it pattern to assay those factors came into positive impact on the household's participation desire, which included "peasant's cultural degree", "agricultural income rate of household", "transaction frequency", "economy level in those towns" and "the management competence of commercial specialty association". Two factors, say "peasant's age" and "the circumstance that household utilized other circulation organization to sell products", the both came into negative impact on the households' participation desire.We can judge by integrating these factors that government and association should elevate households' acquaintance ability on the commercial specialty association. Additionally, the government interference in the development of association should be eliminated. The commercial specialty association should improve the management competence.