Nowadays, the car market in China enters a phase of high increase and revolution; lots of new products emerge endlessly with the leap of competition. A large lumber of cars come into families. With deepening reform and opening up, the perfection of macro-system, however, the Chinese carmakers are always anxious for the impact of entering to WTO to domestic car-market. They participate actively in the market and looking for joint venture and fusion to enhance the competitiveness, including private-owned carmakers. Despite of their little dimension, they are fighting bravely the challenge. All these bring a leap to Chinese auto-industry. With the growth of living level, more and more consumption demand present to family-cars. In order to attract more client, the car-makers have done all they can, including lots of marketing tactics. But finally, all tactics regress on price war.This paper, via the analysis of the factors who impact the car price, has demonstrated the rationality of existence of inflexion on the demand and price curve for Chinese car market. A model to measure the inflexion point is built, this offer a useful tool for car pricing. At the same time, some analyses are also developed on the pricing of Chinese car market with some typical cases. The paper has pointed out the problems present in case of increasing price war, and some methods are advanced to deal with them. |