The Study Of Property Development Project Management

The property development project management was a quite widespread topic in the recent years studies , although it had many kinds of definition to indicate, its determining factor also had very different opinions in the academic circles, but it is clearly that the more and more real estate enterprise already sharpens their attention in the project management ability. Looks over the international domestic large-scale real estate enterprise, everyone has the very strong project management ability. Along with our country reform and open policy, the national economy and the world relation is more and more close, after specially our country joins WTO, inevitably brings the impact to the domestic real estate enterprise, in the whole world economic integration time. The Chinese real estate enterprise which want to seek the survival and the development, must be good at the new factor which absorbs the world economics to transform and the realization of management strategy center of gravity shift, vigorously cultivates the real estate enterprise the project management ability. The main goal of this article is to utilize the comparison research method, study the realistic environmental condition after China joins WTO, through the analysis to our country real estate market present situation and the real estate enterprise project management pattern, discusses our country real estate enterprise at present each kind of project management pattern question. Explores the new project management pattern in this foundation, and union working practice research new pattern implementation concrete countermeasure and measure. Its theory significance lies in analyzes the Chinese real estate enterprise at present each kind of project management pattern existence question; The pattern which the practice significance lies in for the preparation sharpens the project management ability the Chinese real estate enterprise to provide which the rationality to ponder the method and may use. The paper utilize comparison management and the management study research technique, follows the thing development the general rule, according to the thing interior different essential factor between causal relation, has studied the Chinese real estate enterprise at present project management pattern, has analyzed each kind of pattern existence question, has studied the Chinese real estate industry overall situation, proposed the property development project management new pattern ??C&D pattern. Summarizes the full text, this article mainly has following several innovations: 1. To the domestic and foreign present projects management application present situation, the main characteristic have carried on the thorough analysis, proposed our country at present applies the general character question which each kind of project management pattern exists. 2. Have carried on the analysis to under the C&D pattern background condition architecture industry and the real estate industry overall situation and the development direction, was the C&D pattern implementation feasibility has carried on the proof, provided for this pattern realization takes care concerns the reality basis. 3. Theoretically has been constructing the C&D management pattern and its the operating procedure, and has carried on the analysis to this pattern various behaviors main body and using the environment. 4. The development project is engaged in which in view of myself has carried on the real diagnosis analysis, has carried on the summary to many years working practice, proposed the concrete countermeasure and the measure to this pattern implementation. The Chinese real estate enterprise sharpens the project management ability, actually uses the comparison management study basic thought, in practically and thoroughly understood the international convention the project management mechanism and in the operation foundation, analyzes our country project management the crux and our country project consultation and construction enterprise function lacking, then makes our country to invest again with constructs the brand-new project management system and our country constructs the enterprise the international competition ability. This article has first analyzed the Chinese real estate profession current demand situation, then has carried on the analysis using the baud profession competition theory to our country real estate profession structure, thus obtains our country real estate industry at present the overall situation. In the foundation after China joined WTO, the real estate profession market environment to carry on the analysis. After has obtained the profession overall situation, this article concrete comparison at present China real estate enterprise has used the project management pattern and the international convention use between the management pattern difference, has analyzed our country at present the project management pattern insufficiency. May see from the comparison result, although our real estate enterprise in passes through very many years development, has made the considerable progress in the project management level, but with on the international new management pattern compares or has the certain disparity, carries on each stage in the project all to have some problems. For example: The responsibility, thepower, the advantage are undefined, investor's rights and interests cannot obtain the safeguard, cannot cause the engineering construction the management goal unified, manages the efficiency and the quality low, cannot the effective control overhead charge disbursement, the service realize lowly, the management is easy out of control and so on. These questions create our country real estate enterprise competitive ability to be low, are disadvantageous after join WTO to participate in the international competition. Based on the our country fundamental realities of the country as well as the article analysis result, this article believed that, said to the majority China's property development enterprise and the administrative personnel, for several years continuously continue to use traditional property development project management pattern, but in faces the whole world economic integration in the advancement, the market competition is day by day intense, the competition behavior main body gradually hastens with, the market regular oneself after has had the fundamental change, old has the management pattern already could not adapt the new situation development, urgent need property development industry in management idea and management pattern aspect innovation. This article had considered in the synthesis in the international domestic many kinds of projects management pattern foundation, unifies many years working practice, proposed the new management pattern--C&D management pattern, and has analyzed this kind of management pattern application main body and the application environment, proposed the concrete implementation measure and the countermeasure. The C&D management pattern may have the effective enhancement management efficiency, the enhancement development enterprise organize to regulate the ability, encourages in particular in the government the low end and the economy are suitable the room in the project to be possible greatly to reduce the development cost, enhances the enterprise in the market core competitive ability, causes the management pattern by artificial to melt the management at will to the system systematized management transition, the promotion management level and the management thought. Facing the market background of joining WTO, if the Chinese real estate enterprise does not strengthen the international competition strength again, they will be eliminated in the intense market competition. This article tightly pastes the Chinese real estate enterprises'actual situation, discussed the measure for the real estate enterprise to sharpen the project management ability and it has the certain enlightenment and the model function to various types of the Chinese real estate enterprises.