The Research On The Profit Model Of Shaanxi IKO Ostriches Co., Ltd.

How to operate profitable is the question deserves every enterprise to think and study. Profit-model absence, unclear or unaccommodating to social environment will make one enterprise face a ruinous disaster. As the top Chinese Ostrich-farming enterprise, Shaanxi IKO Ostriches Co.,Ltd. is well-know of its stud-ostrich husbandry nationwide, however, it is such a company, when being neglecting the profit model and operating strategy, fell into the difficulties in developing and even surviving. Accordingly, this paper attempt to make certain study on the profit model of Shaanxi IKO Ostriches Co.,Ltd.and hence to search a number of practical ideas to make its model optimized.This is an analytical case study about Shaanxi IKO Ostriches Co.,Ltd. (IKO). On the basis of rationally exercising the theories of profit model by employing SWOT, 5-Force, Value Chain, Gaining Competency and other analytical tools, I investigated the operating and management condition of IKO comprehensively and therefore discovered problems in the Company's current profit model in which an unstable pattern of "Value Chain"+ "Company + farmer" is adopted, moreover, I advised a reformative model as "give prominence to the main product, leasing accessories " + "Manufacture Base" on the present situation, and bring improving proposals on raising the Company's core competence, capitalizing actively, reorganizing the management structure and operating flow.The paper possess two prominent characteristics: First, based on profound expatiating upon the theories of profit-model and using Management methodologies synthetically, a thorough and deep analysis about IKO's profit model has been contributed. Second, as the traditional farming industries is becoming unprofitable gradually while the ostrich husbandry is fresh and rising, the paper has taken IKO as a practical example to raise revolutionary idea on the profit-model as "give prominence to the main product, leasing accessories " + "Manufacture Base" for the whole ostrich faming industry.