The Research On Behaviour Of Information Consumnption In Chinese Consumer

The 21st century, was completed by the industrial civilization to the human society as a whole in the great era of information civilization. With the constant development of it, more and more attention has shifted to the consumers of information products and services. Consumer information products and services products and traditional material, as compared to China's economic development but also to promote the improvement of living standards. Therefore, we need to understand what consumers need information products and services, how they Consumer information products and services in consumption and what problems exist. However, sometimes it is difficult to know what consumers themselves what their ultimate needs, the potential of information about consumer demand more difficult. Compared with material products, information needs to consumer-oriented spirit, consumer access to information than traditional consumers more satisfied.Under this historical condition, consumer's information expense behavior, not only is consumer own behavior, moreover affects directly the national destiny, enterprise's development. The consumer is the information commodity market service final object, if enhances the information need side not as soon as possible information commodity consciousness and the information use ability, the information commodity market will be unable to exist. The information commodity market development will certainly into the formidable information need impelling force. The consumer behavior is a process, constitutes the marketing indispensable part before, this process purchases, when the purchase and the purchase after the consumer affects consumer's all questions. Understood the consumer and the expense process has very many profits. Including can help the superintendent decision-making, provides for the marketing researcher analyzes consumer's knowledge foundation, helps the laws and regulations decision maker to formulate the legal rules and regulations which the related product and the service purchases and sells. Therefore, we have the necessity to conduct the research to consumer's information expense behavior, by favors the national formulation correct economic policy, the enterprise adopts the correct marketing strategy, the consumer carries on the correct expense.The full text is divided into five chapters, which started on the following chapters : chapter I introduced the significance of the research papers and research the status quo;Chapter II of consumers and the content of a defined consumer information, and to explore the characteristics of information consumption;Chapter III analyses focused on the information needs of consumers and factors;Chapter IV introduced consumer information consumption process, and accordingly established a consumer information function;Chapter V of information consumption risks analysed on the basis of proposed risk-reduction methods. Chapters HI, IV and V is the focus of this paper.