The Study On The Competitive Advantage Of Shandong CNC Based On Customer Satisfaction Theory

In recent years, as the telecom industry is developing rapidly, the competition inthe telecom market becomes more drastic. In the new situation, how to establish thethe competitive advantage, then gain the persistent advantage, that is an importanttask for Shandong CNC in order to keep the corporation developing healthily andsostenuto.Firstly, the study explains the benefit that the telecom industry bringing to thedevelopment of economy and the society, brief introduces the customer satisfactiontheory, and points out it is very necessary to carry out the management of customersatisfaction. Based on the analysis of competitive situation, taking the environmentand the resource of the corporation into account, the study analyses the advantage andthe disadvantage, opportunity and threaten of the corporation. Secondly,the studyintroduces the flow of customer value establishing, and the relationgship between thecustomer value and the customer satisfaction, confirms the customer valuedimensionality of shandong CNC, and makes the quantitative analysis and thequalitative analysis on the customer satisfaction of key customer, business customerand public customer, makes the decision of establishing the the competitive advantageof shandong CNC based on the customer satisfaction theory. At the end of the study,the projects of providing the value and improving the communication are put forward,aiming on key customer, business customer and public customer respectively. Thestudy also advises the other ensuring policies for establishing the competitiveadvantage of the corporation .Combining the theory and the practice, including the quantitative analysis andthe qualitative analysis, the study uses the scientific methods to analysis and discussthe situation inside and outside of Shandong CNC deeply, makes the tactic and theexecuting project by using customer satisfaction theory to establish the competitiveadvantage of Shandong CNC .