| When enter into new century, the petrochemical's industry has changed continuously,and many factors make the petrochemical business enterprise in of exist with thedevelopment namely facing the rigorous challenge again have got the good opportunity,therefore how to increase the petrochemical ethylene of Jilin of scale performance andbehind process the product of economic performance, increase the ethylene to behindprocess product of market competition ability, is Jilin the petrochemical company face toexist with development of key problem.This text passes to compete the actuality and development of ethylene industry indomestic and overseas, application the Poter's competitive theory,analytical of SWOT,line return to return analysis, to research the competitive environment of Jilinpetrochemical Co.,and statement the extension important meaning of its development.More pass to ramification of ethylene industry actuality and development trend,competition advantage comparison, the business enterprise produce management,technique creative ,benefit boundary analysis, market structure and market thedevelopment the potential to business enterprise,etc. to analyse one by one forramification of ethylene such as EO/EG,Styrene,ABS,SSBR,EPR, Aldehyde/aceticacid ,olyethylene and ethanol products to confirm its level of development potential andcompetition ability, from the whole performance maximizing bring upping Jilinpetrochemical ethylene extension the empress the downstream products the developmentthe target, search for the best plan to adjust the downstream products structure and extendthe installation the bring upping to putting scale into practice competition advantage, costcompeting advantage, target market competing advantage, lord beating the product andbrand competing the advantage strategy, then putting technique into practice set upping,product construction adjusting, and realize business enterprise of can keep on thedevelopment. |
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