| The real estate industry may be the terminal expense of our social consumption circle at present which shows great effect of amassing wealth.In US, new and high technology enterprises still have the strong momentum, however, many traditional industries including the real estate industry have been on the decline. As a striking contrast, lots of new and high technology enterprises of China, such as Lian Xiang, Qinghua Ziguang, Hua Wei, as well as many powerful enterprises, such as Yu Run, Kang Jia, Wu Xing, have dabbled in real estate in abundance.From 2004, with a series of new real estate policies coming out, the central government tightened macro - control on the real estate market which really changed into buyer's market. There is on longer high profit from the real estate investment, but high risks behind have gradually revealed.According to the principle of combining theory with practice, this article has analyzed all kinds of factors that affect investment environment of real estate and has discussed respective behaviors and the balanced results of three gambling parties of the real estate market through the gambling model. By constructing overall evaluation model of fuzzy matrix, the article has compared weightings of various factors of investment environment of real estate, meanwhile, has pointed out that the government behavior is the most important attribute of those which constitute investment environment of a regional real estate market through using AHP to make quantification assessment of the regional real estate markets. |
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