The Research Of Zhejiang's Exporting Competitive Advantage Of SME

After China's entrance to WTO, our exportation has been growing very quickly, but the disputation in international business is also rising up. In other sides , because of lack in demand and stress from employment, people turn hope the M&S enterprise again. As we know ,Zhejiang is big province in exportation .After foreign trade institution reform, SME become more and more important in Zhejiang's exportation ,and much active in international market. So it is the time to have a research on Zhejiang's exporting competitive advantage of SME.This paper use expert's research method and experience both from domestic and aboard who studied the area SME advantage for reference. And to combine with Zhejiang's reality, the paper analyze the exporting competitive advantage from many sides, e.g. trade construction, international market environment and resource used productivity, and want to find the problem behind the exportation's quick growing .Then the paper design a model and use AHP calculating method to evaluate SME's Regional Exporting Competitive Advantage in China.And get the result that Zhejiang SME's Exporting Competitive Advantage is much stronger when compared with other provinces.Finally ,the paper propose some suggestions on how to advance Zhejiang SME's Exporting Competitive Advantage.