The Analysis To Questions And Suggestions For EPPE Corp.

Shanghai EPPE International Trading Co., Ltd is a recently established shareholding Company which taking dealing with personal protective equipments and offering all kinds of relevant services. The company is aiming at uniting global famous brand name of safe protective equipments, and providing large and medium-sized enterprise of China with advanced safe protective equipments. The characteristic of the company can be summarized with " five in one ": unite chain sales, e-commerce sales, direct-mail sales, 3rd part logistic and 24 hours services. The company was born in a such a good historical opportunity: incidents frequently take place, the government and common people pay close attention to the safety of labor extraordinarily and the safety equipment trading is going to welcome a fast-growing period. But in shortly half a year, its development underwent a lot of perturbed and setbacks. The Company's commerce promotion work is facing with many challenges. The query of the manufacturer is mainly as follows: fund chain rupturing, the pain that the change brings, lessons drawn from others' mistakes and joining the expenses, etc., among which the afraid how to well arranged channel now with the newly style and its high expenses is most serious. Reasons of EPPE's difficulties can be analyzed to mis-judging difficulty, no stand-out enterprise key competitiveness and confused management etc.. Deeply analyses to the enterprise and products characteristic can find that it is very difficult for enterprise to become " Guo Mei" in PPE fields. Because the products that the two deal with are different: Guo Mei mainly deals with electrical appliances, facing the ordinary family, and belongs to consumer consume products; while EPPE mainly deals with safe protection equipments-a very professional products, facing industrial and mining enterprises, and belongs to the industrial consume products. The choosing standards of consumers while buying for each product are quite different. Meanwhile, the selling mode of the products must be matched with the characteristic of the products. Weather market-selling mode is suitable for this product characteristic both in buying style and choosing criterion is worth probing into and considering. In enterprise's mode designing, people should pay more attention to considering practices, especially need to considering the products and marketing reality. If ignoring this, the innovation will become the anhydrous source, or a tree without roots because it breaks away from the laws of things. EPPE can seek his break through four angles: seeking the support of the external fund; trying to occupy channels, set up his own network; enlarging propagation, getting market accept this mode and exerting company's government advantage to the utmost.