A Study On The Service Transformation Of Huawei Technologies Co., Ltd.

Regarding to the local telecom equipment manufacturers, the service system based on the owned products which supports the owned products market expansion, is the cost center of manufacturers. Along with the rapid expansion of the equipments in the market, the telecom equipment manufacturers have to utilize more and more resources on the after service. On the other hand, the growingly intense market competence and the serious equipment homogeneity lead to the rapid profit reduction, the telecom equipment manufacturers' fixed position of service at present can not represent the diversity and value-added character the service should bring to the equipments. Based on the Huawei Technologies Co., Ltd., a good-sized local telecom equipment manufacturer, this paper mainly studies how local telecom equipment manufacturers exalt their market competence and transfer the service system to be the new profit increase point in the increasingly drastic competitive situation, especially in the endless winter of telecom industry. Employing the theory analysis and case study, this article firstly analyzes the service position of local telecom equipment manufacturers with matrix theories of Boston, and points out the urgent necessity of service transformation under the macroeconomic environment, industry situation and market competition. Then according to the change management and the service marketing theories, the transform courses of Huawei Technologies Co. is studied in depth from the organization, process, and businesses. By analyzing the result of the transformation, we get the feasibility of the service transformation for the telecom equipment manufacturers. At the end, it looks forward the service transformation for the local telecom equipment manufacturers in the future. Currently, the researches on the service transformation of the telecom equipment manufacturer are seldom. Based on the practices, this paper plays a critical rule for the local equipment manufacturers to gain the competitive advantages through professional service and form a new profit increase point by fee-based service within the global competitive situation.