Research Of Yang Guang Jia Yuan Real-estate Project Management

The real-estate development projects is a complicated and systematic project and the systematic and overall planning and research are needed for the process control of each stage of the project management and the general object of the project. In addition, the planning before project execution is critical to the project operation. The management research of real-estate development project of Yang Guang Jia Yuan is the basis and leading document for Jiada Real-estate Company to operate this project, and the research on it is very important to the project management.The main research method of this text includes: theoretical investigation, practice investigation, economic analysis, system research, etc. Regarding operation procedure of real-estate development project as the main thread and utilizing the modern management theory together with the methodology of project management, integrating theory with practice and utilizing universality management theory to solve practical problem of the management of real-estate development project.Five parts included. The first part discusses about the background and the significance of essay, at home and broad literature overview, logical frame and research method of this text research, and feasible innovation point. The second part discusses about the market research and market positioning of Yang Guang Jia Yuan real-estate development project. The third part expatiate product research and product positioning of Yang Guang Jia Yuan real-estate development project. The forth part analysis the technical and economic index of the project, and research the feasibility of project. The fifth part studies the management planning and pre-control of Yang Guang Jia Yuan real-estate development project.This text has raised a complete set of management mode and method for the real-estate development project of Yang Guang Jia Yuan after the above are studied to guide the management practice of this project. At the same time this text explains and studies the relevant contents of system management, object management, process management and project management, and it extends the detailed utilization of the theory by integrating the features of real-estate industry. The conclusion thinks that the key point of real-estate development project management is the planning and research before project execution to achieve the knowledge management and pre-control of project management and increase the value of management for theproject.This may has some reference value for the management practice of the development project and the construction.