An Analysis Of Adertising Culture From A Feminist Perspective

Female image in advertisements has been a hot topic for cultural studies nowadays.This thesis,on the basis of the feminist criticism and advertising therories,is mainly engaged in the discussion of discrimination of female images in TV and magazine advertisements in China during the past five years. It is very important for the authors of the ads to pay more attention to show the women's abundant personality and independent character,and they should comprehend women's every kind of roles and give the same sexual identity to the women and the men.Only the advertisement who has equal attitude to all men and women can bring us a harmonious society.