Study On The Marketing Strategies Of Robust Barreled Drinking Water In Sichuan

The thesis starts with the history and current situation of Robust drinking water sales company of SiChuan. Then it introduces the environment and the influence factors of the barreled drinking water market. And does some significant research work on this company's core competitiveness. Finally, it summarizes the theoretical basis and practice activities of the marketing strategies of this company, and bring out the marketing strategy in the future.Firstly, it analyses the marketing environment of barreled drinking water in SiChuan ,with the respect of needs and characteristicses,then gives an exploration of the basic factors which influence the sales of the barreled water and market structure. In the analysis of the market supply. They prefer to high quality life .People in the city need more barreled water than others in the suburb. And some companies need quantities of the good.Secondly, the article do some further research on the market structure and market conducts.it analyses the strength, weaknesses, opportunities and threats of the company.Finally, aiming for the marketing strategies of this company, the thesis carries out the complete, detailed and emphasized analysis. From the respect of marketing, it describes the manners of the current strategies. Accompany with the analysis of needs of barreled water market, competitors, market structure, market conducts, advantages and disadvantages, it incorporates the capabilities of resources capacity of the company, then it can brings out the marketing strategies of SiChuan company in the future.This thesis passes the inquisition and researches to Robust carry on aim at sexes, commencing with the Robust marketing systems of researches, hoping to not only have the benefit to Robust company marketing works, but also hope for whole of SiChuan barreled drinking water the marketing work to have to draw lessons from the function.