Promotion Manage Research For Medical Representative Of Bayer Company

It is the important content in the medicines enterprise's management and administration to promote and manage, because it concerns the sale of the medical product directly, concern the existence of enterprises. This text will be to representing and promoting and managing systematic research medically of Bayer medicines and health protection Co., Ltd.. Regard Bayer medicines and health protection Co., Ltd. as the research object, not merely lie in absorbing the advanced experience of management of the Chinese-foreign cooperative enterprise, and promote research that some questions existing carry on management,it can promote to China medical enterprise medical representative management have good reference meaning.First of all, this paper introduction medical main tactics , medical manpower resources management , products management , planned management ,etc. And representative promote that representative promote of system( abbreviate BHC), medical representative in BHC is it manage current situation is being analysed , put forward existing problem its to go on to promote; On this basis, propose solving the countermeasure and suggestion to the problem, including set up systematic marketing view, strengthen public relations promote , strengthen tactics that customer develop , encourage staff , implement products management mode , assess activity performance ,etc. rationally rationally, and has put forward methodology how to assess to the advertising campaign result.