Diversificatied Business Of Jie Sen

Nowadays, under the fierce competitive conditions the prolonged development becomes the very goal of the corporations. To attain this goal, the corporations carry out the long term program, application and management about self-developed strategy. Diversification is one of the developing strategies faced to the. corporations, and furthermore it is the strategic choice for the corporations to develop into a wide scale. Diversification is not merely a goal or a plan, the diversificated corporations must choose the relative trade to enter diversification, the entering degree, the relativity of the use of corporation resource or ability between the diversificated business and the undiversificated business. To begin with the common theory of diversification, this article makes deep analysis of the effects and the prospects on the practical use of the developing models of the diversification by investigating the developing progress of the relative corporation blocks. It is necessary to possess the essential prerequisite, ability, suitable environment and scientific techniques as well. Being a strategy, diversification is above criticism, but the corporation will eat its won bitter fruit, even lead to self-damage if the diversification is used improperly. According to the possible problems and deviations which could appear in the course of the diversificationize, this article attempts to put forward the reactive solutions to provide the references for the strategic decision makers in the corporation blocks.