Goods Distribution Market Strategy Research For Harbin Railway Bureau

As the ecomonic refomation goes deeper and deeper and the market ecomony becomes mature, China's transportation methods are faced with a historical challenge as well opportunity. The market economy provides a broader space for the development of transportation methods,and at the same time brings new problems to the existence and development of transportation methods. Meanwhile, a well-done sale work will found an important basement for the impovement of enterprise management, especially the railway transportation, which has been transformed from the seller-oriented market to the buyer-oriented market in recent years. Tt is very important to make effective strategies to realize the innovation of sale management for the railway transportation today.This paper fist gives a brief introduction to the railway goods transportation and analyzes the market demand, customers and rivals of Harbin Railway Bureau to show the position that Harbin Railway Bureau lies in and its opportunities and the threat it faces with .Then, this paper analyzes the current situation of railway goods transportation of Harbin Railway Bureau , including products strategy, pricing strategy, promoting strategy and distribution strategy to point out the advantages and the disadvantages of railway goods transportation of Harbin Railway Bureau, which makes a conclusion of the problems that railway goods transportation of Harbin Railway Bureau has to give more effective suggestions for the distribution strategy. In the end, this paper makes sure the target market of railway goods transportation of Harbin Railway Bureau on the base of analyses and proposes distribution strategies, including products strategy, pricing strategy, promoting strategy and distribution strategy. Also, this paper gives the specificmethods to enthance the management of railway goods transportation of Harbin Railway Bureau should establish a distriution system and management system and relate distribution organizations focusing on the market to make the distribution strategy work more efficiently.