The Entrance Of MNc And The Cultural Barriers Of Host Country

As development of economic globalization, MNEs play more and more important roles in the world. No doubt, MNEs speed up economy of host country a certain extent, but also bring negative influence to development of the native economy. So for the host countries, especially developing countries, it becomes an important subject that how can develop their own economy through MNEs, and eliminate MNEs negative effect to economy of native country. MNEs entering their host countries will face cultural barrier, which causes by cultural difference between home country and host country. It deserves the operator and scholars to pay a close attention how to abolish cultural barrier adverse effect when MNEs operate. The cultural barrier of host country will bring the great difficulty for MNEs entering, and meanwhile it will offer the host country new thoughts and new methods to adjust MNEs. To the impact on MNEs of the cultural barrier, many scholars have done relevant research already, but according to existing documents, researches still focus on impact on MNEs of cultural barrier, they are less likely to involve the impact on cultural barrier of host country of MNEs, and even more, hardly involve the relevant nature and law of the cultural barrier, which makes cultural barrier a great discount on being practical. So this text will regard cultural barrier as the breach, to consider synthetically these two respects: the impact on MNEs of the cultural barrier and impact on cultural barrier of MNEs, to describe the general nature of the cultural barrier and inner link between MNEs and it, thus to make the cultural barrier theory more clear, and practicability is also strengthened. In this text, firstly, we will give a simply introduce about the background of cultural barrier, to find the meaning of this research. Secondly we will define various kinds of words in this text, in order to avoid misunderstanding. Thirdly we can give a brief retrospect about the international and domestic studying on multination management theory and cultural barrier. Finally we have made the abundant theory survey to compose this text. Definition, relevant nature of cultural barrier, and inner link of between cultural barrier and MNEs, which will be the point of this text. In the view of culture, we will definite the cultural barrier wholly, and on the basis of which we will describe relevant nature of the cultural barrier. The cultural barrier is changeable, which influences MNEs, and influenced by MNEs too; The cultural barrier does not exist only to MNEs, and will make an influence on native enterprises after influenced by MNEs, So there is quite important inner link in cultural barrier and MNEs developing in the host country. Seeing from nature of the cultural barrier, in this text, we will carry on deeper analysis to its inner link each other, to draw the general conclusion. After our country enter WTO, our enterprises will face the unexpected pressure, and also have great chances at the same time. It will be an extremely meaningful thing how to make use of cultural barrier to protect ourselves, to abolish the cultural barrier to develop our MNEs in the foreign course. According to above-mentioned, this text, will go on feasibility analyses about the use of the cultural barrier in our country, and propose a series of suggestions for relevant departments and native country enterprises of our country.